Pest Control Marketing D-Termination Case Study

First Page Prodigy’s client, D-Termination, is based in Las Vegas and specializes in both residential and commercial pest control, available for either single treatments or long-term contracts.

The company boasts a team of highly skilled and experienced technicians, thoroughly trained to handle specific infestation types. D-Termination provides a comprehensive suite of services, including insect control, rodent control, bird netting and exclusion services, along with general nuisance animal removal.

Brief

Pest Control SEO for D-Termination: They came to First Page Prodigy dissatisfied with the outcomes from their prior SEO agency, seeking improved online rankings to boost call volume.

D-Termination had active traditional marketing campaigns, providing them with a budget for investing in organic Search Engine Optimization and local SEO.

Our mission was to deploy a sustainable SEO strategy emphasizing on-site and off-site optimization, captivating blog content, website restructuring, enhancing brand visibility, and ultimately driving increased revenue from the local area.

Approach

First Page Prodigy collaborated closely with D-Termination to devise an effective SEO strategy, incorporating detailed keyword research and competitor analysis. Our objective was to amplify organic search engine traffic and conversions stemming from our SEO efforts.

Part of our strategy involved crafting a content marketing plan to generate valuable and engaging content, infused with relevant keywords for their website and blog. We also worked on establishing external links to enhance D-Termination’s brand visibility within search engine results pages (SERPs).

We employed on-site optimization techniques to boost their website’s performance, including optimizing meta tags and titles, image optimization, and refining link structure. Additionally, we introduced new search terms to existing pages to increase traffic and ensure D-Termination had a comprehensive, well-optimized site.

The outcome was a marked rise in organic search engine traffic and a higher number of leads generated from the website, facilitating D-Termination’s business growth with minimal effort.

When the site faced negative SEO from a competing local pest control company, we countered it by removing spam links and continued to construct a high-quality backlink profile for D-Termination’s pest control SEO.

This approach led to D-Termination receiving highly targeted organic traffic from Google, enhancing its revenue without additional expenditure on Google advertising (PPC) or other ad campaigns.

Results

Within a few months, D-Termination’s organic search engine ranking soared dramatically. Their website ascended to the top page positions for all targeted keywords, with their primary keyword leaping from the second page to the first.

Remarkably, their main target keyword climbed to the number one page without any additional spending on PPC or advertising campaigns.

The SEO campaign executed by First Page Prodigy for D-Termination resulted in a 60% monthly increase in organic search engine traffic, contributing to a 30% surge in sales and customer inquiries.

This long-term SEO strategy has enabled them to maintain high rankings for their target keywords and to continue attracting leads through organic search engine traffic.

Overall, our SEO efforts for D-Termination led to significant growth in both organic search engine traffic and customer sales inquiries. This has empowered them to expand their business effortlessly, with their enhanced Google visibility drawing high-quality leads to their website.

Monthly increase average
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Monthly increase in traffic from organic searches

Traffic Increase
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Organic traffic to the website has increased by 537% in the time we have been working together

Conversion Rate
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41% average monthly increase on visits to the contact page

Ready to Collaborate? Get in Touch

First Page Prodigy is not just an SEO company; we are seasoned experts in both SEO Services and Paid Search, committed to enhancing your business’s online presence in search and social media, driving new customer acquisition, revenue growth, and brand development.

Beyond being a mere SEO Agency, First Page Prodigy excels in delivering results-oriented SEO and Paid Search strategies in the dynamic digital landscape. By integrating various SEO disciplines such as keyword research, SEO audits, strategic analytics, on-page, and off-page SEO, we focus on increasing organic traffic to client websites.

Choosing an experienced SEO company like First Page Prodigy offers numerous advantages. We not only elevate businesses to higher search engine rankings but also enhance credibility, as high-ranking websites are often viewed as more trustworthy by users. Our expertise spans across search engine marketing, reputation management, and pay-per-click management, positioning First Page Prodigy as a comprehensive digital solution for businesses seeking to excel online.

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